Sabroso – Branding Directions

Sabroso is a new coffee brand, offering top-quality coffee to the Egyptian market. The brand aims to cater its products through its outlets, and through distribution of its products in the different grocery and hypermarket chains.
As a new brand, Sabroso needed a visual identity that stands out, appeals to its target customers, and offers the needed differentiation while maintaining a visual appearance that denotes top-quality. Here is what our brainies did for Sabroso..

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